Blog > Client > Entries > Why Mystery Shop
As stated in an article written by Darren Gilbert, “the role of a mystery shopper today encompasses far more than simply monitoring your employees and seeing if they’re performing.”
Here are a few examples of the discoveries you can make with an on-site audit:
A well-executed mystery shopping program provides insight into what your customers are thinking about your stores, products, and services in an unfiltered and measurable way. An effective mystery shopping program will not only attract more customers to your stores, but will keep them returning.
Since our founding, Secret Shopper has built a reputation on delivering onsite actionable intelligence our clients can trust to make crucial business decisions. We are passionate about assisting your team to deliver a world-class experience for your customers at every touch point. The future belongs to companies that can effectively engage and enhance customer satisfaction through various digital platforms and brick and mortar operations. Discover a full spectrum of market research services performed with the highest level of integrity with Secret Shopper.