Why Mystery Shop

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Why start a mystery shopping program?

As stated in an article written by Darren Gilbert, “the role of a mystery shopper today encompasses far more than simply monitoring your employees and seeing if they’re performing.”

Here are a few examples of the discoveries you can make with an onsite audit:

  1. The level of your customer service
  2. How your products are stocked and displayed
  3. Hygiene and cleanliness levels in your stores
  4. Evaluating how a new employee interacts with your customers
Graph with an arrow above it

A well-executed mystery shopping program provides insight into what your customers are thinking about your stores, products, and services in an unfiltered and measurable way. An effective mystery shopping program will not only attract more customers to your stores, but will keep them returning.

Since our founding, Secret Shopper has built a reputation on delivering onsite, actionable intelligence our clients can trust to make crucial business decisions. We are passionate about assisting your team in delivering a world-class experience for your customers at every touchpoint. The future belongs to companies that can effectively engage and enhance customer satisfaction through various digital platforms and brick-and-mortar operations. Discover a full spectrum of market research services performed with the highest level of integrity with Secret Shopper.

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