Client Blog

Secret Shopper® is thrilled to announce our participation in the MSPA Europe/Africa Annual Conference taking place in Tallinn, Estonia, from May 20-22, 2025. As proud members of the Mystery Shopping Professionals Association (MSPA), we are excited to gather with industry peers, innovators, and professionals from across the globe to explore the evolving landscape of customer experience and mystery shopping.

A Strategic Moment in Our Global Growth

We are especially excited about this year’s conference as it aligns perfectly with a major milestone in our journey: Secret Shopper® is actively expanding into Europe. As our brand grows internationally, we look forward to deepening our understanding of the European market, connecting with regional partners, and exploring new opportunities to bring our expertise in customer experience solutions to businesses across the globe.

Why Attend the MSPA Europe/Asia Conference?

This year’s MSPA conference promises an engaging agenda packed with keynote speeches, interactive workshops, panel discussions, and invaluable networking opportunities. The event will delve into the latest trends, technologies, and strategies shaping the customer experience industry, empowering businesses to elevate performance, strengthen customer loyalty, and thrive in competitive markets.

Connect with Secret Shopper®

Secret Shopper® has been a leader in mystery shopping solutions for over three decades, supporting businesses worldwide in delivering outstanding customer experiences. At the Estonia conference, we look forward to:

• Meeting with fellow MSPA members and industry colleagues
• Sharing our insights on elevating customer experiences across industries
• Discussing new opportunities for collaboration and innovation

Let’s Shape the Future Together

The MSPA Europe/Africa Conference is more than an industry event. It’s a celebration of progress, partnership, and purpose. Secret Shopper® is honoured to be a part of it. If you’re attending the conference and would like to connect, please reach out – we’d love to meet you there. Follow us on LinkedIn and Facebook for live updates and exclusive content.