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Cookie Policy

We (or companies acting on our behalf) may collect certain computer and browser information through automated technologies such as cookies and web beacons when you visit our website. Cookies are small pieces of (text) information that are sent to your browser when you visit the website to identify the browser or to store information or settings in the browser. They are then stored on the hard disk or in the memory of your equipment. The browser can send this information back on your next visit to the website. The cookies placed via the website cannot damage your equipment or the files stored on it. Web beacons (also known as internet tags, pixel tags, or clear GIFs) link web pages to web servers and their cookies may be used to transmit information collected back to a web server.

The information collected using these tools may include your IP address, browser characteristics, operating system, the address of the web page that referred you to the website, dates and times of visits to the website, the language your system uses, the pages in the Website you have viewed, and the country and time zone in which your device is located.

Companies acting on our behalf may combine the information collected from your visit to the website with other information they have collected previously. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict, reject, or disable certain cookies.

Secret Shopper is using the following cookies:

  • Functional cookies: Functional cookies ensure that the website functions correctly. For example, they may be used for remembering your language settings.
  • Analytical cookies: Analytical cookies enable Secret Shopper, assisted by third parties, to collect statistics on how the website is used. By measuring website usage, Secret Shopper can continue to improve the website. In these statistics, your data are aggregated with many other user’s data, so that it is not directly traceable to you.

This processing of your data by means of analytical cookies is based on your consent and is necessary for the legitimate interests of Secret Shopper to secure its website and to offer the services in as user-friendly a way as possible.

How to provide or withdraw consent to the installation of cookies

In addition to what is specified in this policy, the user can manage preferences for cookies directly from within their own browser and prevent third parties from installing cookies. Through browser preferences, it is also possible to disable or delete cookies installed in the past, including the cookies that may have saved the initial consent for the installation of cookies by this website. Users can, for example, find information about how to manage cookies in the most commonly used browsers at the following addresses:

Please note that the deletion of cookies may result in certain parts of the website not functioning properly or as expected. Refusing and deleting cookies only affects the computer and browser on which you perform this operation. If you use multiple computers and/or browsers, you should repeat the above operation(s) as often as necessary.

With regard to cookies installed by third parties, the user can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party's privacy policy, or by contacting the third party.

Google Analytics Cookies

This section of our Privacy Statement provides details about interest-based online advertising (also called "targeted advertising", "remarketing", or "behavioral advertising"), Google Analytics, and your choices with respect to this type of advertising.

We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers. We also work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on the website or other websites/apps because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

Google Analytics data is retained for 38 months.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at and edit or opt-out your Google Display Network ads’ preferences at Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because those pages are not operated by Sights on Service, we are unable to perform the opt-outs on your behalf.

Microsoft Application Insights Cookies

This section of our Privacy Statement provides details about interest-based website tracking usage, Microsoft Application Insights, and your choices with respect to this type of advertising.

We use Microsoft Application Insights as a service provided by Microsoft that helps us improve the performance and usability of the Website. Microsoft Application Insights creates charts and tables that show us what times of day we get most users, how responsive the website is, and how well it is served by any external services on which it depends. If there are crashes, failures, or performance issues, it gives us the ability to search through telemetry data in detail to diagnose the cause.

Application Insights raw data points and aggregated data are retained for 90 days.

Sights on Service does not share data collected from Microsoft Application Insights with any other third parties. Data from Microsoft Application Insights is strictly used to help Sights on Service improve its service offerings with its consenting users.

If you would like a detailed summary of Microsoft Application Insights data collection and activities, you can read the following usage information directly from the Microsoft website:

How We Use the Information We Collect

To be as transparent as possible, we provide a few examples of how this data helps us perform some of our day-to-day operations:

  1. Tracking how well our online ads are performing based on the number of new signups.
  2. Seeing how users interact with our website to assist streamlining our user interfaces.
  3. Tracking which emails are opened and clicked on by users to find out which emails are the most effective for our user base.
  4. Error and log collection which helps us fix any issues users or our website might have.
  5. Using website load times and user volumes to find key areas to optimize to improve the user experience.
This website and/or its third-party tools use cookies, which are necessary for their functioning and required to achieve the purposes illustrated in the Cookie Policy. If you want to learn more or withdraw your consent to all or some of the cookies, please refer to our Cookie Policy.